Our Story

Snuggie® is proud to make the world a cozier place. For over a decade, our iconic wearable blanket has paired comfort with functionality. With over 30 million Snuggies sold, it's easy to forget how modest our origins were. In 2008, Snuggie launched a two-minute infomercial with one goal in mind: to keep people warm without slowing them down. With its campy commercial and brilliantly simple design, Snuggie became a pop-culture phenomenon overnight. Through it all, we've stayed humble and steered the course, keeping people comfy and functional, one wearable blanket at a time.